The UCF Athletic Association and 3MG Roofing & Solar--a division of 3MG Solutions of Winter Park, Florida--have combined on a naming rights agreement for the Knights' home football stadium that brands the third-floor premium seating area of FBC Mortgage Stadium (previously known as the Tower Club) as 3MG Club.
The five-year agreement takes effect beginning with the upcoming 2022-23 athletic seasons and runs through the 2026-27 campaign. The deal is worth $350,000 annually to UCF. This marks the first time the Tower Club has had a naming-rights partner.
The agreement provides 3MG with a variety of marketing elements, including gameday hospitality, digital advertising and signage in and around UCF football and men's and women's basketball events, as well as use of the club space for corporate events. It also designates 3MG as a platinum sponsor of the UCF College of Business Professional Selling Program (PSP).
This pact extends an existing relationship between 3MG and UCF that began in January 2021. 3MG Roofing & Solar at that time became the official roofing and solar partner of UCF Athletics. As such, the 3MG logo is displayed via LED signage at all UCF football and basketball games, in addition to various other marketing opportunities within athletics.
"We're excited about this venture in particular because 3MG is already our partner," says Terry Mohajir, UCF vice president and director of athletics.
"3MG is a bold, energetic, youthful, modern, entrepreneurial company—a brand very much in line with UCF Athletics in so many ways. The game day experience for our home games already has been rated among the tops in the country. We expect to sell out our stadium again this year—and that will further establish the 3MG Club as the place to be for UCF football games at the Bounce House.
"We're thrilled to have 3MG working with us hand in hand as we work toward our athletics and facilities goals. What's even more impressive about the agreement are the academic elements of the partnership."
3MG's integration into the UCF College of Business PSP includes interaction with current UCF students for professional development and internship opportunities:
- Speaking engagement at The EXCHANGE
- Tables at The Invitational: An Event for Internships, Externships & Jobs event and the UCF College of Business Hall of Fame Gala
- Logo recognition on the college's corporate sponsor wall of support
- Sponsorship of a named $500 PSP scholarship
- Opportunity to attend and participate in a fall or spring PSP class
- Logo recognition on PSP students' polo shirts
- Opportunity to serve as a role-play buyer for internal and external sales competitions
- Connection with a PSP student ambassador for the coordination of campus visits, partner events and partner engagement opportunities
"3MG Club is the latest extension of our commitment to supporting our hometown university and its athletic teams," said 3MG Roofing and Solar CEOs Kyle Matheny and Danny Gay. "This partnership is about more than just having the 3MG logo prominently displayed at UCF athletic facilities. Through our professional development and internship initiative, it's about using our business to help expand quality career opportunities for UCF students and helping grow our region's economy."
UCF opens the 2022 home football season Sept. 1 at FBC Mortgage Stadium against South Carolina State. The Knights have additional home games versus Louisville (Sept. 9), Georgia Tech (Sept. 24), SMU (Oct. 1), Temple (Oct. 13), Cincinnati (Oct. 29) and Navy (Nov. 19).
ABOUT 3MG ROOFING & SOLAR:
Based in Central Florida and founded in 2020, 3MG Solutions, LLC (commonly referred to as "3MG") is among the fastest residential and commercial roofing services companies in the United States. The company has a workforce of more than 150 individuals and operates both residential and commercial divisions, along with an emerging solar technology platform.
3MG has deep community roots. The company's founders, Kyle Matheny and Danny Gay, are lifelong entrepreneurs who chose to pursue their professional dreams here in our Central Florida community.
As part of that community commitment, 3MG is proud to be the "Official Roofing and Solar Partner of UCF Athletics." To inspire meaningful and lasting change, 3MG has worked closely with UCF Athletics and UCF campus leadership to develop and maintain the university's first programmatic "Human Capital Initiative" to afford students with the opportunity to gain valuable experience in the various administrative departments of 3MG. Students obtain hands-on experience in our estimating, field management, marketing, accounting, sales and legal departments. Internships are available for undergraduate participants and job placement opportunities are available directly with 3MG for postgraduates.
The differentiator that sets 3MG apart from the competition is the company's commitment to bringing sophistication to a historically unsophisticated roofing industry. 3MG has combined the right mix of technology and human capital to help perfect the way it estimates jobs, orders materials, schedules labor, manages sub-trades and communicates both internally with its team and externally with its customers.