Scott Carr

A 25-year veteran of intercollegiate athletics, Scott Carr has been a member of the UCF Athletics staff since 2016.  Carr joined the Knights as executive associate athletics director/CMO in February of 2016 and was promoted to deputy athletics director for brand activation in April  2018. In January 2021, Carr was named interim director of athletics following the departure of Danny White to Tennessee as director of athletics.

As deputy athletics director, he has oversight of ticket sales & operations, corporate sales and partnerships, the annual fund, brand advancement, strategic communications, and gameday experience. Carr is a part of the bowl advance planning team, has sport oversight of the women’s basketball program, served as the sport administrator for the men’s basketball program for the 2020-21 season, and previously was sport administrator for the men's soccer and cross country and track & field programs. He has also overseen the spirit programs, including the 2020 national champion cheerleading team.  Carr recently oversaw the transfer of management of the UCF Convocation Corporation from the University administration to UCF Athletics. The wholly owned corporation is a $20M annual operations entity that consists of student housing, retail space and Addition Financial Arena. He also serves on the executive committee as chair-elect for the Greater Orlando Sports Commission.

Carr assisted directly with the hiring of head football coach Josh Heupel in December 2017.  Heupel had a 28-8 record with the Knights in his three years, including an American Athletic Conference Championship and appearance in a New Year’s Six bowl in 2018 (PlayStation Fiesta Bowl).  Under Heupel’s leadership, the Knights were consistently ranked in the top 25 and made three consecutive bowl appearances.
 
Carr also assisted in the hiring of head women’s basketball coach Katie Abrahamson-Henderson in March 2016.  In her five seasons at UCF, Coach “Abe” has led the program to four 20-win seasons and a 16-5 mark during the shortened 2020-21 campaign. She has led the Knights to their best finish in the American Athletic Conference in all four seasons, including their first-ever appearance in The American Championship title game in 2018-19.  UCF has also made four postseason appearances under Coach “Abe,” including the program’s first at-large bid to the NCAA Tournament in 2018-19 and a return in the next NCAA Tournament, following the 2020-21 regular season.
 
Since Carr’s arrival in 2016, UCF has increased the amount of premium seating in the football, basketball and baseball venues.  The overall ticket and seat- based donation growth during this time also increased significantly.  In 2018, UCF sold out season tickets in the football stadium for the first time in program history and did it again in 2019.  Season tickets were on pace to sell out again in 2020 until COVID-19 interrupted the season. UCF has become a national brand since 2016 and consistently finishes in the top-25 in engagement on all major social media platforms.  UCF has become nationally recognized for its creative video content and bold cutting-edge style of storytelling. Prior to the 2020 winter season, UCF expanded its video capabilities by increasing the number of video control rooms to produce live events for ESPN per the renegotiated television contract between the AAC and ESPN.
 
Prior to his tenure at UCF, Carr served as senior associate athletic director for external affairs at Auburn University. 

At Auburn, Carr was responsible for the external affairs of the athletics department. He had direct oversight of the marketing and promotions department, including ticket sales, ticket office, event management and community relations. He was responsible for the game-day experience at all sporting events and dealt with all athletics department contracts including but not limited to ISP, Under Armour, and Sodexho (concessions). For several years, Carr was responsible for the premium seating and the annual donations associated with tickets and parking.  Carr also oversaw the implementation of the SEC Network into Auburn’s video department, War Eagle Productions.  He joined the Auburn staff in August 2009.

Prior to Auburn, Carr served in various capacities at Southern Mississippi for eight years (2001-2009). The final position he held there was deputy director of athletics, external affairs (2006-2009) where he served as the number two executive of the department. Prior to Southern Miss, Carr worked in multiple, ascending roles with the FedEx Orange Bowl in Miami, Florida (1997-2001).

Scott Carr is a native of Gainesville, Florida, and earned his undergraduate degree in business management from the University of Florida in 1995. He earned his master’s degree in sports management from Florida in 1997. 

Carr is married to the former Pam Snowe. The couple has two daughters, Ashton and Katie, and one granddaughter, Kylie.