Lexi Campagna was promoted to assistant director of brand experience in July 2022 and oversees all marketing and branding responsibilities for the baseball and volleyball teams.
In May 2024, Campagna's efforts on the "Fear the Fronds" initiative during the inaugural Big 12 men's basketball season was recognized by the National Association of College Marketing Administrators as a finalist for the "Best Of" People's Choice Award-student engagement category.
While she was a student at UCF, Campagna worked for the Recreation and Wellness Center and got her start in athletics in 2019 as an intern with the brand advancement and #content departments. From 2019-22 she has contributed to game-day operations, fan engagement, marketing and branding responsibilities for the softball, volleyball, rowing, men’s and women’s basketball, soccer, baseball and football teams. She has also worked closely with the UCF Knightmare Society, the official student fan group of UCF Athletics.
Campagna earned her bachelor’s degree in human communication with a minor in marketing, sports business management from UCF.
While she was a student at UCF, Campagna worked for the Recreation and Wellness Center and got her start in athletics in 2019 as an intern with the brand advancement and #content departments. From 2019-22 she has contributed to game-day operations, fan engagement, marketing and branding responsibilities for the softball, volleyball, rowing, men’s and women’s basketball, soccer, baseball and football teams. She has also worked closely with the UCF Knightmare Society, the official student fan group of UCF Athletics.
Campagna earned her bachelor’s degree in human communication with a minor in marketing, sports business management from UCF.