Jimmy Skiles

Jimmy Skiles (UCF ’06) began his most recent tenure at UCF in March 2014 as assistant athletics director for fan development. In February 2018 he was named associate athletics director for brand advancement with oversight of the #content, discovery and experiential innovation teams. In January 2022, Skiles was elevated to senior associate athletics director and added the communications department to his oversight responsibilities.

Skiles returned to his alma mater after nearly four years with the Virginia Tech athletics department, serving as director of marketing and promotions from 2012-14 and assistant director of marketing and promotions from 2011-12.

Prior to Virginia Tech, Skiles was the assistant director of marketing and promotions at UCF for three-and-half years.

Skiles also gained valuable experience serving as an intern at the Conference USA office and as a graduate assistant at the University of Florida.

Skiles graduated from UCF with a Bachelor of Arts degree in 2006. He also earned a Master of Science degree in sports management from the University of Florida in 2007.