Jeremy Panakos joined UCF Athletics in July 2021 as an associate director of brand advancement. Panakos oversees the marketing efforts for the men's and women's basketball teams, men's and women's tennis teams and advertising.
He got his start in athletics as a student intern for the Knights’ marketing department. He went on to serve as the director of marketing and fan experience for the University of Tulsa. He also gained experience through several roles within the University of Florida Athletic Association’s marketing department. Panakos earned his bachelor’s degree in business administration from UCF and went on to earn his master’s in sport management from the University of Florida.