Isabella Ferreira was promoted to marketing assistant with the UCF Athletics brand experience team in July 2026 and will handle the marketing and branding responsibilities for the UCF volleyball and softball programs.
First joining UCF Athletics as an intern in October 2023, Ferreira gained valuable experience working gamedays for various sports, eventually becoming a lead intern and staff assistant in July 2025, where she coordinated promotions for volleyball, softball, football and men’s and women’s tennis.
As the lead contact for the tennis programs during their historic 2026 seasons, Ferreira hosted the first and second rounds of the NCAA men’s tennis tournament, which saw record crowds at the USTA National Campus.
During that time, she also oversaw game-day corporate partner fulfillments for football, helped manage numerous community outreach programs, and worked alongside multiple other external departments to increase attendance and enhance fan engagement.
A native of Orlando, Florida, Ferreira graduated from the University of Central Florida in May 2026 with a Bachelor of Science in Entertainment Management. In addition to her current role with UCF Athletics, she began her first semester in UCF’s DeVos Sports Business Management Program, where she’ll work toward a Master of Business Administration and Sport Business Management.