Brian King returned to UCF for his second stint in the ticket operations department in May 2017.
In June 2024, King and the tickets team were honored with the inaugural National Association of Athletic Ticket Sales and Operations Ticket Team of the Year award.
King got his start in the sports industry as a ticket operations and services intern for the Boston Celtics in 2008. He arrived at UCF in August 2008 and served three years as assistant director of ticket operations before returning to Orlando six years later. In the interim, he worked for Towson University, George Washington University and Ticketmaster.
He took over as director of ticket operations for UCF in 2017 before being promoted in May 2022 to assistant athletics director of ticket operations.
King earned his bachelor's degree in sport management from Flagler College.