Becca Savolainen serves as Associate Director, Experiential Innovation and oversees all marketing and the fan experience for men’s basketball. She also assists with game presentation for football. Savolainen joined UCF Athletics as a full-time staff member in January of 2015 as an assistant director of fan development.
She is a double graduate of the University of Central Florida. Savolainen received her undergraduate degree in Event Management (2013) and completed the DeVos Sport Business Management program, earning a Master of Business Administration (2014) and a Master of Sport Business Management (2015).
As a UCF student, Savolainen worked with organizations such as Florida Citrus Sports, ESPN Wide World of Sports, the PGA and UCF Athletics. Once entering graduate school, Savolainen became a graduate assistant for UCF Athletics in the marketing department. As a graduate assistant, she was responsible for marketing of men’s soccer, tennis and rowing.
