Key Takeaways
- Spectrum and UCF Athletics have entered a multi-year partnership spanning all UCF Athletics properties.
- Fans will see and hear Spectrum on football coaches’ headsets, across UCF Athletics digital and radio platforms and as presenting sponsor of the UCF Sports Podcast Network.
- The partnership also includes name, image and likeness collaborations with student-athletes and community initiatives across Central Florida.
ORLANDO, Fla. and STAMFORD, Conn. – UCF Athletics and Spectrum, America’s Connectivity Company, today announced a multi-year partnership that will connect Spectrum with Knights fans throughout the year, from football game days and podcasts to digital content, student-athlete collaborations and community initiatives across Central Florida.
Spectrum provides Internet, Mobile, TV and Voice services, connecting customers at home and on the go. The new partnership brings that connectivity story directly into Knight Nation through year-round fan engagement.
Brokered by Playfly Sports, the sports industry’s leading revenue maximization company, the partnership includes branding on football coaches’ headsets, presenting sponsorship of the UCF Sports Podcast Network and integration across UCF Athletics digital and radio platforms. Spectrum also will work with student-athletes through name, image and likeness opportunities and support community initiatives throughout the region.
“Fans don’t just watch the game anymore. They stream it, track it, share it and stay connected to every moment,” said Geoff Banning, Spectrum Regional Vice President. “Spectrum keeps that connection moving at home and on the go, and this partnership brings that experience even closer to UCF fans across Central Florida.”
“As college athletics continues to evolve, partnerships like this are more important than ever,” said UCF Vice President and Director of Athletics, Terry Mohajir. “Spectrum is a nationally recognized brand with a strong commitment to serving Central Florida, and we're excited to welcome them to Knight Nation. This collaboration helps strengthen our commercial growth while creating new opportunities to engage our fans, support our student-athletes and continue building the future of UCF Athletics.”
“We are thrilled that we were able to tap into Playfly’s longstanding relationship with Spectrum within our media business and extend their visibility within sports to college,” said Garrett Altier, General Manager, UCF Sports Properties. “Our global network of relationships helps us connect our properties with sponsors that are the natural fit for their organization, unlocking new and innovative sources of revenue.”
Media Contacts:
Lara Pritchard, Vice President, Regional Communications
lara.pritchard@spectrum.com
Adam Widman, Senior Associate Athletics Director, Communications
awidman@athletics.ucf.edu
Danaé Joumard, Playfly Sports Marketing & Communications
danae.joumard@playfly.com
ABOUT SPECTRUM
Spectrum is a suite of advanced communications services offered by Charter Communications, Inc. (NASDAQ: CHTR), the leading broadband and video company in the nation and the fastest growing mobile provider in its footprint, with services available to more than 70 million homes and small to large businesses across 45 states. Founded in 1993, Charter has evolved from providing cable TV to streaming, and from high-speed Internet to a converged broadband, WiFi and mobile experience. Over the Spectrum Fiber Broadband Network and supported by our 100% U.S.-based employees, the Company offers Seamless Connectivity and Entertainment with Spectrum Internet®, Mobile, TV and Voice products. More information can be found at corporate.charter.com.
ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com
ABOUT UCF ATHLETICS
UCF is a proud member of the Big 12 Conference. Our mission is to positively transform the lives of our students academically, athletically, and personally through a nationally competitive intercollegiate athletics program that enhances the reputation and visibility of the University. We strive to be Florida's preeminent athletic program, representing UCF and our community with distinction on the national stage as “Orlando's Hometown Team”. To learn more about UCF and Athletics, please visit our websites at www.ucf.edu and www.ucfknights.com.