ORLANDO - UCF Athletics and Playfly Sports, the emerging leader in sports marketing, media and technology, announced Tuesday a 13-year multimedia rights agreement. The total value of the agreement will rank UCF among the top of its impending Big 12 Conference counterparts, as the school prepares to enter the Power Five conference July 1, 2023.
"This multimedia rights agreement is groundbreaking for UCF and signifies our media value in the marketplace," said Terry Mohajir, UCF Vice President and Director of Athletics. "It's validation of our value as an institution and the result of investments made by the Board of Trustees, University leadership, students, alumni, central Florida region, State of Florida and Big 12 Conference.
"I'd like to thank the UCF Board of Trustees and the UCFAA Board, specifically Alex Martins and Bill Christy, as well as our UCF Athletics internal team Jordan Clark, Terry Donovan, Adam Haukap and Mark Wright for their work to secure this agreement."
UCF's partnership with Playfly will leverage the company's multimedia rights expertise and tap into its expansive suite of marketing and media solutions to further grow the UCF brand regionally, nationally and globally. Together, UCF and Playfly will work to secure strategic corporate partnerships with an eye for emerging categories and innovative activations in the quickly evolving landscape of collegiate athletics.
"UCF Athletics is in the infancy of its growth as a sports brand. We believe in the vision charted by Terry Mohajir and his leadership team. Both of our organizations are fueled by innovation and creating the ultimate experience for student-athletes, alumni, and fans," said Christy Hedgpeth, President at Playfly Sports Properties. "This partnership places UCF Athletics at the top of the ranks within the Big 12 in terms of overall value and strategic services."
UCF joins a fast-growing portfolio of collegiate properties managed by Playfly Sports. In total, Playfly now oversees more than 30 collegiate and high school state association properties with integrated capabilities that expand beyond traditional multimedia rights including naming rights and valuation consulting, esports program development, digital technology offerings, and unique sponsorship innovations such as the recently developed Campus Cast Live broadcasts.
"We're excited to partner with the leaders of Playfly Sports," Mohajir added. "They have a very talented group of forward-thinking leaders and innovators that will help advance our emerging brand on a national scale. We appreciate their belief in us to help take this place to new heights."
The partnership is in addition to the existing naming rights agreements with FBC Mortgage Stadium and Addition Financial Arena and is not related to the conference broadcast rights distribution.
About Playfly Sports
Playfly Sports is a full-service sports marketing company operating where sports marketing, media & technology converge. Playfly Sports drives outcome-based solutions for brands reaching approximately 83% of all US sports fans generating over 230bn impressions each year in pro, college, and high school sports. Utilizing the influence and durability of local sports fandom, Playfly Sports exclusive rights in the NBA, NHL, MLB, NCAA, esports, and high school sectors drive value for our local, regional, and national brand partners. Playfly's insights-infused multimedia and tech platforms drive innovation through scaled linear, digital, in-venue, and experiential marketing and engagement assets. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Igniting Brands through the Love of Fans. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter, and Facebook: @PlayflySports. www.playfly.com.