Football

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Title Run = Millions in Exposure
March 16, 2018
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ORLANDO (UCFKnights.com) - The thrilling final three games of the 2017 football season helped UCF claim a National Championship and brought incredible exposure to the university and the football program. But how much exposure did the victories over USF in the War On I-4, Memphis in the American Athletic Conference Championship game and Auburn in the Chick-fil-A Peach Bowl generate?

Thanks to a report compiled by Joyce Julius & Associates and UCF Athletics, the value of that exposure can now be quantified. When combining national television game broadcasts, television news coverage, print media, Internet news and social media, the value of the exposure for UCF Football from Nov. 17, 2017-Jan. 31, 2018 was $171,079,417.47.

Combined, the entirety of the 2017 UCF Football season's exposure was valued at well over $200 million.

National Television
According to the report, broadcasts of UCF's final three games generated 16,694,000 viewers for an exposure value of more than $50 million.

That somewhat conservative total was developed using Recognition Grade methodology, which takes into account such elements as size of the identity, screen position, brand clutter and applicable brand integration. When simply comparing on-screen time and mentions and applying the program's 30-second commercial rate, the value was over $100 million.

Television News
News programming in all 210 United States markets was monitored via closed-captioning to determine exposure on broadcasts throughout the country. In addition to many local markets, UCF Football generated coverage on ABC, CBS, CNN, ESPN, ESPN2, Fox News, Fox Sports, HLN, NFL Network, Showtime and the Weather Channel, among other national television outlets.

In the two weeks (Jan. 1-14) following UCF's Chick-fil-A Peach Bowl victory and National Championship, 28.4 percent of the exposure value was realized from television news coverage. The total television news coverage generated nearly 2 million exposures and accounted for $8,764,570.62 of value.

Print Media
More than 6,000 articles were published in print media across more than 3,000 U.S. and Canadian publications. Those articles generated more than 256 million impressions and an exposure value of $6,619,461.82.

Top publications with articles mentioning UCF Football included Sports Illustrated, USA Today, the Los Angeles Times, the New York Times, the Toronto Sun and the New York Post. Once again, the two-week timeframe around the Peach Bowl and National Championship generated a great deal of coverage, with more than 35 percent of the exposure value realized in that period.

Internet News
Internet news sites were responsible for the largest amount of exposure value at $87,380,513.38. In the period monitored (Nov. 17-Jan. 31), nearly 51,000 articles were posted about UCF Football. Those articles generated more than 3 billion impressions.

Top web sites with coverage of the Knights included Bleacher Report, WashingtonPost.com, USAToday.com, BusinessInsider.com and FoxNews.com. The coverage on Internet sites was spread a bit more evenly over the 2 ˝ months monitored. But 22.9 percent of the exposure value came from the Jan. 1-14 period.

Social Media
Posts to Instagram, Facebook, Twitter, YouTube and other forms of social media relating to UCF Football during the Nov. 17-Jan. 31 timeframe were studied. More than 160,000 total posts generated nearly 655 million impressions with an estimated exposure value of $17,696,403.81.

Of the 160,792 posts the study found, over 138,000 of them were on Twitter. Predictably, the most posts were on Jan. 1, with 26,041 coming the day of the Chick-fil-A Peach Bowl.

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