Associate AD, Corporate Partnerships


Bill Houston was named Associate Athletic Director for Corporate Partnerships in April 2016. He oversees UCF's efforts in the area of sales and fulfillment of corporate partnerships.

Houston came to UCF from Guidewell Connect, where he was the Senior Manager of Business Development and Strategic Sports Partnerships for the Florida Blue subsidiary for the past two years. He also worked with Florida Blue in experiential marketing. Prior to joining Florida Blue, Houston spent 14 years with the Jacksonville Jaguars in the club's Corporate Partnerships unit. He has also worked with the Portland Trailblazers and San Antonio Spurs.

Houston brings more than 20 years of experience in revenue generation, marketing and promotion development, primarily in the sports environment, to UCF.

During his tenures with NBA and NFL teams, he established and managed relationships with notable local, regional and national companies such as Pepsi, Ford Motor Company, Wells Fargo, FedEx and Winn-Dixie Supermarkets.

Houston graduated from Southern Methodist University with a degree in communications.
View Full Bio
All State
Florida Blue
DoubleTree Bottom
Central Florida Expressway
Hedez Dry Cleaners
Hilton Garden Inn Bottom
Luxury Transportation Group
Uploaded Ad
Uploaded Ad
Coke AD
Addition AD
Nike AdNik
Spectrum Ad