Associate AD, HRRM


Brian Reed serves as the Associate Athletics Director for Human Resources and Risk Management at UCF. Reed originally joined the UCF Athletics staff in 1997.

Reed's responsibilities include daily oversight of the human resources function for UCF Athletics, to include recruitment, compensation, benefits (retirement, insurance, etc.), payroll management, records management, leave of absence / worker's compensation, and employee relations. In addition, he also coordinates Athletics' vehicle program, commercial insurance administration, and provides research / analysis on a variety of annual NCAA, university, State and federal reports.

Reed holds a bachelor's degree in business management from Florida State, a master's degree in sports management from the United States Sports Academy, and is currently certified as a Professional in Human Resources (PHR) from the Human Resources Certification Institute (HRCI) and Senior Certified Professional (SHRM-SCP) from the Society of Human Resource Management (SHRM).

Prior to his employment at UCF, Reed's experience includes Winning Ways Inc., United States Sports Academy, Florida High School Activities Association and Florida State University.

Reed and his wife Diana have 2 children, Isabella Maria and Lorenzo Francesco.

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