Deputy AD, Brand Activation


Scott Carr joined the Knights as Executive Associate Athletic Director/CMO on February 9, 2016. He was promoted to Deputy AD for Brand Activation in April 2018.

He has oversight of all external units, including Brand Advancement, Strategic Communications and Video Services, as well as being heavily involved in revenue generation.

Prior to his tenure at UCF, Carr served as Senior Associate Athletic Director for External Affairs at Auburn University.

At Auburn, Carr was responsible for the external affairs of the athletics department. He had direct oversight of the marketing and promotions department, including ticket sales, ticket office, event management and community relations. He was responsible for the game-day experience at all sporting events and dealt with all athletics department contracts including but not limited to ISP, Under Armour, and Sodexho (concessions). He joined the Auburn staff in August, 2009.

Prior to Auburn, Carr served in various capacities at Southern Miss for eight years (2001-2009). The most recent position he held was Deputy Director of Athletics, External Affairs (2006-2009). Prior to Southern Miss, Carr worked in various capacities with the FedEx Orange Bowl in Miami, Fla., (1997-2001).

Scott Carr is a native of Gainesville, Fla., and earned his undergraduate business management degree from the University of Florida in 1995 followed by a master's in sports management from Florida in 1997.

Carr is married to the former Pam Snowe. The couple have two daughters, Ashton and Katie.
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